|
||||
Winning Sponsorship …
Winning Sponsorship is excerpted from the best selling book, "The Great Money Hunt...An Insider's Practical Guide to Raising Motor Racing Sponsorship." This book has gone through five editions with over 5000 copies sold worldwide. Print and Web Magazines like Stock Car, On Track, Racer, National Speed Sport News, Grassroots Motorsports and goracing.com have all recommended this book as a must read for the serious racer.
"Winning Sponsorship" - How to find and win motor racing sponsorship," is an in depth discussion of the process of how to find and sell a sponsor on your motor sports project.
It is 100 pages of information from "The Great Money Hunt...An Insider's Practical Guide to Raising Motor Racing Sponsorship." This is a 300 page detailed sponsorship campaign strategy workbook with proposals, justifications and other correspondence. Proven in NASCAR, Cup, Bush and regional divisions, CART, IRL, Lights and Atlantic from 1991 to now. The lessons and advice apply to all racing. Even beyond automobiles. If you think Winning Sponsorship is valuable, you will love "The Great Money Hunt", we guarantee you will receive value from both books!
"Winning Sponsorship - How to find and win motor racing sponsorship" and "The Great Money Hunt...An Insider's Practical Guide to Raising Motor Racing Sponsorship" are both backed by a no strings money back guarantee.
"Winning Sponsorship - How to find and win motor racing sponsorship" sells for $29.95 plus $5.00 shipping and handling.
|
"Winning Sponsorship" - How to find and win motor racing sponsorship TABLE OF CONTENTS |
| CHAPTER ONE | -- | SO YOU WANT TO GO RACING? | 1 |
| WHY CONSIDER MOTORSPORTS SPONSORSHIP? | 3 | ||
| OUTLINE | -- | HERE IS WHAT WE ARE GOING TO REVIEW | 4 |
| A. PLANNING | |||
| B. STRATEGY | |||
| C. PROSPECTING | |||
| D. CONTACT | |||
| E. INTRODUCTORY SALES STEPS | |||
| F. PRESENTATIONS/PROPOSALS/OBJECTIONS | |||
| G. TRIAL CLOSE/OBJECTIONS/CLOSE | |||
| H. FOLLOW UP & ACCOUNT MANAGEMENT | |||
| CHAPTER TWO | -- | A. PLANNING | 9 |
| SELECTING A RACE SERIES TO RUN IN | 9 | ||
| BUILDING A BUDGET BASE | 11 | ||
| THE RACE TEAM BUDGET | 11 | ||
| SET THE BUDGET AND DECIDE ON THE OFFER | 13 | ||
| PRICING | 15 | ||
| CHAPTER THREE | -- | B. BUILDING A SALES STRATEGY | 17 |
| BUILDING A TEAM AND SALES STRATEGY | 17 | ||
| STRATEGIC THINKING | 23 | ||
| THE MOTORSPORTS AUDIENCE | 24 | ||
| DEMOGRAPHICS | 26 | ||
| PACKAGING | 27 | ||
| CHAPTER FOUR | -- | WHO COULD SPONSOR ME? | 33 |
| C. PROSPECTING | 35 | ||
| DEFINE YOUR TARGET COMPANIES/INDIVIDUALS | 36 | ||
| RESEARCH THEM | 38 | ||
| CHAPTER FIVE | -- | WHO ARE YOU GOING TO CALL? | 45 |
| D. PROSPECTING AND CONTACT | 45 | ||
| PREPARING TO MAKE CONTACT | 45 | ||
| MAKING CONTACT | 48 | ||
| INTRODUCING THE REASON FOR YOUR CONTACT | 53 | ||
| CHAPTER SIX | -- | WHAT DO YOU SAY AFTER YOU SAY HELLO? | 55 |
| E. INTRODUCTORY SALES STEPS | 55 | ||
| GAIN THE FIRST MEETING | 56 | ||
| IN THE DOOR | 57 | ||
| RECRUITING A "COACH" OR MENTOR | 60 | ||
| DISCOVERY | 60 | ||
| FORMING THE FIRST IDEAS | 62 | ||
| CHAPTER SEVEN | -- | PROPOSALS AND OBJECTIONS | |
| F. SELLING PEOPLE WHAT THEY WISH TO BUY! | 63 | ||
| RESPONSE | 63 | ||
| WHAT ARE THE BENEFITS? | 63 | ||
| BUSINESS-TO-BUSINESS IDEAS | 64 | ||
| BUSINESS-TO-CONSUMER IDEAS | 67 | ||
| PRESENT RESPONSE AND GAIN PERMISSION TO SELL | 67 | ||
| CRAFT PROPOSAL AND JUSTIFICATION | 71 | ||
| PROPOSAL PRESENTATION AND JUSTIFICATION | 72 | ||
| MODIFY AND REFLECT FEEDBACK | 73 | ||
| DEALING WITH COMPETITION | 74 | ||
| CHAPTER EIGHT | -- | FORMING A MARKETING PARTNERSHIP | 75 |
| G. TRIAL CLOSE/OBJECTION/CLOSE | 75 | ||
| REACH AN AGREEMENT | 76 | ||
| NEGOTIATE AND SIGN A CONTRACT | 79 | ||
| The Agreement | 79 | ||
| GET PAID | 82 | ||
| CHAPTER NINE | -- | CUSTOMER SATISFACTION | 69 |
| H. FOLLOW-UP AND ACCOUNT MANAGEMENT | 85 | ||
| CUSTOMER SATISFACTION - GO RACING | 85 | ||
| MANAGE RELATIONSHIP TO NEXT STAGE | 85 | ||
| CHAPTER TEN | -- | THE CORPORATE PERSPECTIVE | 93 |
| THE ADVICE BEING GIVEN RACE SPONSORS | 93 | ||
| ONE SPONSOR'S TEAM REQUIREMENTS | 95 | ||
| CONCLUSIONS |
Ensure you are racing next season - act now and order "Winning Sponsorship".
What Are You Waiting For?
Click here to order or call 800-247-6553
Home · The Great Money Hunt · Winning Sponsorship · About The Author · Race Free · Contact Us
